insight to impact logo

On July 21, 2018, the OPTIONS Consortium hosted the “Insight to Impact: Driving Demand Creation for HIV Prevention.” This full-day AIDS 2018 pre-conference showcased world-class solutions to driving demand for preventative HIV behaviors, products and services. It included bite-sized interactive talks centered around real-world communications strategies, presented by multinational public health and communications professionals from both the public and private sectors.

Pre-conference topics:

  • What is demand creation?
  • What does demand creation mean for HIV prevention?
  • What does demand creation for HIV prevention mean to me?
  • Insight Generation: What market research is needed for HIV prevention and how should it be used?
  • Communications Strategy and Tactics: How do we create desire for HIV prevention?
  • Media Mix: How and where do we need to communicate?
  • Achieving Impact: What is the lifecycle of a campaign?

Click here for the full agenda, including speakers and session topics. Visit here for the Demand Creation for PrEP video series.

Demand Creation Challenge

Unique to the pre-conference was the first Demand Creation Challenge – a competition designed to highlight innovative, high-impact communications-based approaches to HIV prevention. Challenge winners were announced on June 28 and were showcased at the event.

Congratulations to all the winners!


Best Demonstrated Impact
"Make the Cut"
Voluntary Medical Male Circumcision (VMMC)
By Grassroot Soccer
Learn more about this campaign.


Best Breakthrough Creative
"Zathu"
Promoting Gender Equity and HIV Prevention
By Girl Effect
Learn more about this campaign.


Best Use of Communication Channels
"MTV Shuga"
HIV and Sexual Reproductive Health Integration
By MTV Staying Alive Foundation
Learn more about this campaign.

See the full list of winners here.


Presentations from the Event

About the Event

The Insight to Impact AIDS 2018 pre-conference was hosted by the OPTIONS Consortium, in collaboration with Jhpiego, PATH, POWER, Prevention Market Manager, and WHO. The Optimizing Prevention Technology Introduction on Schedule (OPTIONS) Consortium is one of five interlinked projects funded by the US Agency for International Development (USAID), in partnership with the US President’s Emergency Plan for AIDS Relief (PEPFAR), to expedite and sustain access to antiretroviral-based HIV prevention products.

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