February 20, 2018
Korea Bizwire reports South Korea’s move to make PrEP available. Its Ministry of Food and Drug Safety approved the sale of Truvada for prevention. The article reports continuing questions about the cost of PrEP.
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For PrEP to have sustainable health impact, relevant attitudes, knowledge, social norms and beliefs need to be shaped at individual, community and policy level. People must understand the benefits of PrEP and believe these outweigh any possible negatives. They must have relevant practical and emotional reasons to use PrEP products consistently and correctly.
An evidence-based marketing and communications plan lays out the activities you’ll undertake to ensure that PrEP is understood and used in ways that have an impact people’s health and health seeking behaviors. Experience has shown that these plans work when they include many of the following: strategies for influencing social and behavior change in ways that support PrEP uptake and use, plans for creating demand among priority populations, training for providers, counselors, peer educators on how to talk about and provide PrEP and more.
Below you will find steps to create a marketing and communications plan to promote demand for and uptake of PrEP; additional resources are linked at the bottom of the page:
Last updated August 30, 2017.
February 20, 2018
February 9, 2018
Botswana's MMegionline has this story quoting Beauty Tlhalerwa, Botswana's PrEP ambassador, on the protection PrEP offers, and the progress toward PEPFAR targets to provide PrEP to up to 1,000 people. Reporter Nnasaretha Kgamanyane credits statistics drawn from www.prepwatch.org/botswana.