Modernising Demand Generation for HIV Prevention

Virtual

With HIV prevention budgets under increasing pressure, effective and efficient communication is more vital than ever. As prevention options expand from condoms and HIV self-testing to multiple forms of PrEP tailored, impactful demand creation is essential to drive uptake and support informed choice.

This session will explore how to generate demand using data-informed strategies, virtual platforms, unconventional channels like dating apps, and tools such as Google Trends to reach priority audiences at scale particularly in resource-constrained settings. It will also showcase practical examples from PRs/SRs and highlight opportunities for collaboration in the virtual communication space.

Objectives:

• To highlight the importance of demand creation in the context of shrinking HIV prevention budgets and expanding prevention options.
• To demonstrate innovative, data-driven strategies for generating demand in resource-constrained settings, including virtual approaches.
• To link demand creation efforts to GC7 reprioritisation and prepare for GC8, especially with the scale-up of long-acting injectable PrEP (LEN).