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In addition to the resources below, visit the PrEP Communications Accelerator, a free, interactive digital resource supports health practitioners in developing marketing and communications campaigns which create demand for PrEP in African countries. And feel free to contact us!

For PrEP to have a sustainable impact on community health, people must understand the benefits of PrEP and believe these outweigh any possible negatives. They must have relevant practical and emotional reasons to use PrEP products consistently and correctly.

An evidence-based marketing and communications plan lays out the activities you’ll undertake to ensure that PrEP is understood and used to support people’s health. Experience has shown that these plans work when they include many of the following: strategies for influencing social and behavior change in ways that support PrEP uptake and use, plans for creating demand among priority populations, training for providers, counselors, peer educators on how to talk about and provide PrEP and more.

Below you will find resources to support your planning.


Reports and Publications