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Process, Learnings and Direction for Validation

MOSAIC has developed ⁠an approach to building a PrEP Category Positioning Strategy for Adolescent Girls and Young Women. The final strategy is intended for use by implementers to guide their development of national communications strategies, demand-generation campaigns, or other marketing materials for the expanding category of PrEP products.

See learnings from validation of the positioning strategy in this insights report.

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