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PrEP Category Positioning Market Research Validation Insights from Kenya, South Africa, and Zimbabwe

This report is a comprehensive look at what was learned through validating the positioning direction. It explains the methodology, outlines country-specific reactions to the positioning direction, and distills key findings that were leveraged to adjust and refine the positioning to honor the experiences and perspectives of young women today.

MOSAIC’s final positioning strategy brief and related resources can be found here.

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