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This strategy brief is intended for use by implementers working to generate demand for PrEP among AGYW. Drawing on all learnings throughout the positioning process, the brief provides a narrative explanation of how to communicate the PrEP category to AGYW and includes actionable guidance on how best to develop communication that will get the attention of young women and make a lasting impression.

Several resources are intended to be used by implementers to apply the positioning strategy. They are:

For more information on the process behind building the positioning, see here.

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