RISE CAB training package
Skip to content

Recording / Slides

With choice of PrEP products on the horizon – including oral PrEP, the PrEP ring, and injectable cabotegravir for PrEP (CAB PrEP) – PrEP marketing and demand generation must evolve with the availability of new PrEP products. Young people, in particular, need PrEP demand generation campaigns tailored to their needs and aspirations. In this webinar, we will hear from teams working to change the landscape of PrEP marketing by applying private sector approaches to brand the PrEP category. We will also hear how they are developing fresh, dynamic, and evidence-informed campaigns to increase PrEP awareness and encourage PrEP use among young people in Africa.


  • Emily Donaldson, FHI 360
  • Casey Bishopp, FHI 360


  • Merci Niyibeshaho, LVCT Health, Kenya
  • Anelde Greeff, 2Stories, South Africa
  • Sara Piot, MTV Staying Alive Foundation
  • Elmari Briedenhann, Wits RHI, South Africa

This webinar is part of the Global PrEP Learning Network webinar series, hosted by the PEPFAR- and USAID-supported MOSAIC project.