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Resource Library

The PrEPWatch Resource Database offers a wide range of material on the status of PrEP as an option for biomedical HIV prevention around the world. Search this database to find step-by-step guidance for rolling out PrEP, summaries of the research to date on safety, efficacy and implementation, tools to assist planning and roll out, country updates on PrEP policy and access, and lessons learned from those efforts.

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29 February 2024

CAB PrEP Compendium of End User Insights

Understanding end users is a critical first step to establishing effective communication and informing program delivery. This document intends to help inform development and updating of national HIV prevention, combination prevention, and PrEP communication and demand generation strategies, campaigns and plans with CAB-specific insights.** It can also be shared with program implementers to inform communication…

Demand Creation/Marketing

Document
21 February 2024

Building a Brand for PrEP: Positioning PrEP in the hearts and minds of young people

Recording / Slides With choice of PrEP products on the horizon – including oral PrEP, the PrEP ring, and injectable cabotegravir for PrEP (CAB PrEP) – PrEP marketing and demand generation must evolve with the availability of new PrEP products. Young people, in particular, need PrEP demand generation campaigns tailored to their needs and aspirations.…

Demand Creation/Marketing

Event
7 February 2024

PrEP Communication and Demand Generation Strategy Template

This template is designed to provide an overview and outline of the different sections of a national communication or demand generation strategy. It is intended for demand generation, social behavior change (SBC), or communication focal points to apply in countries developing new PrEP or HIV prevention strategies or updating their strategies with new PrEP options.

Demand Creation/Marketing

Document
25 January 2024

Be in the Know- PrEP

This website, part of Be in the Know, offers straightforward, accessible information targeted at PrEP users on what PrEP is and how to take it.

Demand Creation/Marketing

External Link
22 January 2024

Factors Influencing the Uptake of a Mono-PrEP Implant for the Prevention of HIV: Males’ perspectives from three South African provinces

This article from PLOS One describes the results of a study which aimed to estimate the potential uptake of a mono-PrEP implant and the factors influencing uptake among males in South Africa. The study also examined messaging and demand creation tactics that males perceive will improve HIV prevention uptake.

Demand Creation/Marketing, Research

External Link
22 January 2024

Breaking Down Relationship Barriers to Increase PrEP Uptake and Adherence among Adolescent Girls and Young Women in Kenya: Safety and preliminary effectiveness results from a pilot cluster-randomized trial

This article from Journal of the International AIDS Society describes the impact of the Tu’Washindi intervention, which aimed to increase PrEP use by addressing relationship- and violence-related barriers among adolescent girls and young women enrolled in the DREAMS Initiative in Siaya County, Kenya.

Demand Creation/Marketing, Research, Service Delivery

External Link
16 January 2024

Campaign Planning Templates: Creative brief and campaign architecture templates for application alongside brand guidelines

This document provides a guide to campaign planning, including creative brief and campaign architecture templates for application.​ It is intended for use by those developing or refreshing and implementing marketing and communication campaigns focused on PrEP choice.​ It builds on the PrEP Category Brand Positioning for Adolescent Girls & Young Women and is intended to…

Demand Creation/Marketing, Monitoring & Evaluation

Document
16 January 2024

PrEP Category Brand Guidelines: How to create communication that speaks to adolescent girls and young women

This document provides a guide to campaign planning, including creative brief and campaign architecture templates for application. It is intended for use by those developing or refreshing and implementing marketing and communication campaigns focused on PrEP choice in conjunction with MOSAIC’s campaign planning templates. The PrEP Category Brand Positioning for Adolescent Girls & Young Women…

Demand Creation/Marketing, Normative Guidance/Policies

Document
15 November 2023

PrEP Product Awareness, Preferences, and Past Experiences among Transgender Women and Men Who Have Sex with Men in Asia and Australia: The PrEP APPEAL Study

This report provides an overview of PrEP Product Awareness, Preferences, and Past Experiences among Transgender Women and Men Who Have Sex with Men in Asia and Australia (PrEP APPEAL), a survey study in 16 countries and territories in Asia and Australia. The overall goal of PrEP APPEAL was to identify values and preferences about PrEP,…

Demand Creation/Marketing, Research, Service Delivery

Document
22 August 2023

Implementation Partner Landscaping, 2023

This document summarizes findings from a rapid landscaping analysis undertaken by the MOSAIC team to understand the current PrEP Landscape through the lens of USAID Implementing Partners (IPs) either providing or supporting service provision of oral PrEP and/or working with AGYW in Nigeria. The aims of the activity were to clarify critical steps for the…

Demand Creation/Marketing

Presentation