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Reaching and Targeting More Effectively: The application of market segmentation to improve HIV prevention programmes

31 July 2019

A publication by AVAC’s Anabel Gomez and others in the Journal of the International AIDS Society explores adapting the use of market segmentation, a traditional tool of the commercial sector, to the promotion of primary HIV prevention.

Topic(s): Demand Creation/Marketing

Product(s): Oral PrEP

Countries: Zambia, Zimbabwe, Malawi

Source(s): JIAS

Type: Document

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